Design and style from a Scandinavian perspective

Monday Mix #8

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Yes! Finally a week with some free time to catch up on all the projects laying around half finished. Everything from blog posts and emails to birthday presents and art walls will get some well needed time and attention this week. After a long sunny summer and an autumn that started off like a whirlwind, it feels great to finally have some time to catch up!

The finalists have been chosen! Nordic Design Collective Competition

The 5 finalists in the Nordic Design Collective Pinterest competition have been chosen, and now it's your turn to choose the winning board! Do so by voting for your favourite on the Facebook page here. Which board do you think best represents the theme My Nordic Feeling? The board with the most votes wins a gift card of 2000 SEK / 220 € / 300 $!
Everyone who votes has a chance to win one of 5 gift cards with a value of 200 SEK / 22 € / 30 $, and you can vote once a day until September 30, 23.45 CET.
As an extra bonus, all my readers get a 10% discount on their first purchase from Nordic Design Collective by using the code "emma" at the checkout. (Valid once per person and only until Oct 2)

Thursday Tip: Wrong for Hay

Earlier this year I held a small trend inspiration workshop for the stylists at Vitra, and two trends that I said I wanted to see more of were geometric shapes in the form of spheres, cones and cylinders, and the use of cork as a material. It seems designer Sebastian Wrong was thinking along the same lines when he created this new collection for Hay, called Wrong for Hay. What do you think, do you like it too?

One Pic Wednesday: Patterns and light

I'm working on a photo shoot with photographer Åsa Liffner this week, in an old attic warehouse with some spectacular surfaces and angles. Can't wait to show you the results! In the meantime, here is one of the pictures I looked at for inspiration while planning the shoot. My styling will be nothing like this, I just liked the layering of patterns, and the great light...
Photo: Dennis Brandsma

Crème de la crème of Swedish stylists and photographers

Bookmark this page right now, it's your new one stop source for amazing pictures from Sweden's best interior stylists and photographers. Link Deco is an agency that has collected stars such as Petra Bindel, Lotta Agaton, Pia Ulin, Mikkel Mortensen and Lo Bjurulf, all in one place and with an exemplary front page showing all the newest pictures to give you a fresh overview.

Artist studio in the old vicarage

You might have noticed my love for creative spaces over on Pinterest, where I indulge in artist's studios of different kinds. No surprise then that I fell head over heels for these pictures in the last issue of Plaza Interiör from an old vicarage in the Swedish countryside, inhabited by two artists. The black walls add a modern and fresh touch to this century old house, and space for creativity is given everywhere as you can see, from the boxes filled with pencils on the kitchen table to the small desk by the stairs, and of course in the big atelier. 

Monday Mix #7

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Back to my basic graphic expression today, black, white and gray with lots of angles.

Emma Persson Lagerberg for Åhléns

The super duo consisting of stylist Emma Persson Lagerberg and photographer Petra Bindel strikes again! This time with a series of pictures for Åhléns, a Swedish department store. These brand magazines are just getting better and better aren't they? Some of them, like Acne Paper for example, I would even spend money on, but the free ones from some brands are almost as good. Do you have any favorites?
 Via Lotta Agaton with thanks


Thursday Tip: New Norm Dinnerware now available

The New Norm dinnerware from Menu that inspired the opening of Copenhagen restaurant Höst has this far only been available to buy at the restaurant itself and at Stilleben; a small shop in Cph, but in October it will finally be available from retailers world wide! I worked with this series of plates, cups and bowls when I styled some of the press photos for Höst, so take my word for it, it's a great dinnerware collection. Very versatile, the clean lines and colors are great for presenting any food, and the shapes are perfect for stacking.


Stockholms Fotoantikvariat, a shop for rare and used photography books

I don't know if you remember this picture from my Instagram that I posted here a couple of weeks ago? I promised that I would go back there with a proper photographer so that I could share this very special place with you. I kept my promise!
Last Friday I met up with Mikael Axelsson (the photographer behind these lovely pictures from the home of the man behind Artilleriet) at Stockholms Fotoantikvariat and got to work. Well, mostly Mikael. I was rather just pointing at things I wanted him to shoot, and chatting with Karl-Erik Jagare, the owner of this inspiring place.
The shop is full of interesting little details, and I love the raw concrete floor that together with the aged, but very pretty, glass ceiling and the seemingly unorganized piles of books everywhere, creates a wonderful and relaxed atmosphere. The huge bookshelf is filled with hundreds of amazing photo books, and I could stand there for hours just flipping through book after book. I can really recommend this shop if you are in Stockholm, for inspiration, gift shopping (for yourself or a loved one) or just to chat with Karl-Erik and hear one of his many stories about the photographers whose work he is selling. There are also ever changing exhibitions here, showing both big names and promising up-and-coming talents. If you are not in town, you are in luck anyway, because there is a webshop!


Weekly Wants #6

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A bit stuck on this color scheme at the moment. Gray, wood, white with a touch of copper. And the compulsory black details to add some contrast.

Pinterest Competition with Nordic Design Collective

I teamed up with Nordic Design Collective, an online market place for independent Scandinavian designers, for a fun pinterest competition, where I will be in the jury. Participate to have a chance to win a gift card for 2000 SEK / 300USD / 230 EUR to spend in their shop!

These are the rules:
1. Create a Pinterest board with the name My Nordic Feeling. Each board can contain a maximum of 30 pins, half of them should be from Nordic Design Collective, and they all need to be hashtagged #nordicdesigncollective in order for us to see them. Please also comment below this post with a link to your board.

2. The contest is open for submissions until September 23, and after that the jury will pick 5 finalists to be posted on Nordic Design Collective's Facebook page. We will mainly look at your visual interpretation of the theme "My Nordic Feeling", but extra credits will also be given to the boards with the most likes or followers.

The finalist who after 5 days has the most likes on Facebook wins the gift card!

(I will be back with another post about the finalists once they have been chosen, to give you a chance to vote for your favorites and spread the word if you are among the chosen ones.)

Ps. I started a board myself to give you a little inspiration, find it here.

Monday Mix #6

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Nudes or light wood, mixed with white, gray and olive. Not too sweet though, the soft tones need something more edgy to balance the atmosphere and add some interest.

Smallable 5 years!

Smallable, an online shop for kids fashion and interiors, are long time advertisers here. They have been sponsoring my blog for several years, so now that they celebrate their 5th birthday I wanted to make a post to turn your attention to their beautiful range of products and the great offers they are having on their site this week. There are daily giveaways, gifts and discount codes to get you into party mood! They also have a very nice magazine, if you are looking for inspiration.
This post is sponsored by 

Thursday Tip: B21b kitchen

I really like the idea of this kitchen from dialog-plan. It's super simple to assemble, comes complete with sink and induction hob plate, and has a great minimalist look. It's meant for offices, holiday houses or student apartments, but I can see it working in any home. 

Some/Things Secret Space, Paris

Right now I feel like hopping on the next flight to Paris just to see this space. It's the event gallery for magazine Some/Things, used as a physical extension of the mag, exhibiting works featured in the magazine, and also hosting exhibitions, fashion shows, artist talks, performances and other creative interactions. The Secret category on their blog is full of pictures and videos of all the amazing things going on there.
Via Lotta Agaton, with thanks


One Pic Wednesday: Kitchen Trends still life

Kitchen trend still life, published in my favorite Danish interior design magazine RUM. Concrete gray and copper is still hot, here mixed with light wood, glass, steel and a tiny smudge of dusty pink for a soft but clean look. The Muuto 70/70 table designed by Swedish TAF Architects is on my wish list, such great lines!

Weekly Wants #5

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Going all in for paint splatters today! I love their randomness, giving everything they touch an air of "I couldn't care less".

Amass restaurant, Copenhagen

I just got a new spot to check out on my next trip to Copenhagen; the newly opened restaurant Amass, founded by the former head chef of Michelin prized Noma. The space has that wonderful raw industrial feel, but the furniture from Gubi is sleek and sophisticated, creating an inviting mix.
What sounds most tempting though is the communal spirit of the entire establishment, running through everything from staff policies to seating. Amass has a large communal table in the middle of the space, made to enable you to meet new people while you munch on the New Nordic style cuisine. Read more about this on their website.
Styling: Sofie Brünner, Senior Designer at Gubi

Monday Mix #5

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My styling at Design Trade

I just thought you might want to see the styling I did for my part of our stand at Design Trade last week. I shared a booth with Desiree and Anna, and got the middle part which we decided to use as a dining area in our "mini apartment". It turned out to also be a great place for meetings and having coffee! As you can see if you look closely, I changed it around a little during the fair, updating the setting with some new favourites that I found while walking around the isles of the fair.


The Organic Oil Company's new offices

I've been following Swedish based The Organic Oil Co. since they launched earlier this year, mostly because I'm a sucker for nice graphics and packaging, but also because I like organic beauty products. Today they posted pictures on their blog from their new office in Malmö, and all I can say is wow. What a stunning office. It's located in an old salt warehouse right at the water edge, with a great view, super high ceilings and a wonderful industrial atmosphere. For now it works as their office and laboratory, but they are planning to also have a showroom and shop there, which I'm sure will be fab as well.


Restaurant Ginger and Fig, Brooklyn, Pretoria

Ginger and Fig is a new eatery based in Brooklyn, Pretoria, serving homemade, preservative free, freshly baked, free range and organic foods and of course great coffee. And it looks so nice! I would love to spend an afternoon there, perched on a Tolix stool with my laptop. The interior design is by KA+AD in collaboration with Mia Widlake from Studio Number 19.
I love the plants on the wall, does anyone know what they are called?

Thursday Tip: Ro

One of the new to me companies I encountered at the Design Trade fair in Copenhagen last week was Ro. A Danish brand launched this summer, focusing on sustainable design.

"Ro is the Danish word for serenity, calmness and peace of mind.
These values are the essence of every Ro design piece.
With a strong passion for design, art and crafts the stage of Ro is being set.
Everything is created by talented craftsmen in durable designs and natural materials.
There are thoughtful narratives behind all our designs and within this passion lies the
key to real sustainability. After all, who wants to throw away something of significant
importance, value and quality that will last for a hundred years?" 

I really fell for their gradient vases seen in the pictures here, but Ro has more beautiful products that will be available in their soon-to-be-opened webshop.


Try This At Home: Minimalist Cube Shelf


Hello, I'm happy to be back here on Emma's blog to show you another one of my DIY or Try this at home! projects. Every autumn it's the same thing, I long to redecorate or make something new. Autumn is the season when I have the most ideas and energy and the least amount of time. I have been planning to make this minimalist cube shelf for a long time and realized when I made it that it doesn't actually take a lot of time to finish. With some good preparations it can be ready to go on the wall as soon as the paint is dry.



You will need:

One length of 7x7 cm (appr. 3"x3") wood beam (these are usually sold in standard lengths of 240 cm)

Wood glue

Small nails


Metal loops for wall attachment

White paint




Start by cutting 10-12 small squares 7x7x7 cm and one 33 cm long piece from the wooden beam. Paint them all white.

Create two modules made of two cubes glued together, and two modules made of three cubes like in the picture above. To make the construction stronger you can use nails, but a strong wood glue should do the trick.



Glue the modules together like in the picture or create your own creative version with the cubes. Paint everything again if some flaking or chipping has occured during the construction. Screw the loops onto the back, use at least two. Use a level when hanging if you want the shelf to be completely straight.



I like displaying my favorite things and change it around often, so this shelf is the perfect spot for creating your own little still lifes.



One Pic Wednesday: Moodboard

Black and white photos and black frames, personalized with family pictures, childrens drawings and travel memories. Perfect inspiration to get me started on my own picture wall.

Weekly Wants #4

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I am looking for new chairs for the kitchen. The fibreglass Eames chairs I have now are beautiful, but I just can't seem to get comfortable in them, and to be honest I am a bit bored with them... They have been seen so much in the last few years that it seems everyone has them, and I don't want my home to look like everyone elses. So now I'm on the lookout for something else. The new chairs should be comfortable to sit on with your feet pulled up underneath you (because that is how I prefer to sit), and they should have a clean design that my eyes can rest on for the next fifteen years or so. Could be a design classic or something from a new designer, as long as the quality is good.
Right now these are my best candidates, but I am also considering a bench for one side of the table, just haven't found the perfect one yet.

Monday Mix #4

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