Design and style from a Scandinavian perspective

Styling 1 2 3

I like this series of pictures by stylist Tina Hellberg for Elle Interiör. It shows the process of styling, step by step, with more and more products added. For my home I probably would have stopped somewhere between the first and the second picture, and for a shoot by the third, but I think the fourth picture is very nice too! Where would you have stopped?


  • emmy says:

    Love this blog! I would have stopped at the first one but added the two small prints on the wall from second image.

    2010-03-16 | 00:26:55
  • sulu-design says:

    I saw this series the other day and asked myself the very question that you ask here. I'd definitely have stopped at the first step myself, but I'd admire all of the arrangements in other people's homes if I saw them.

    2010-03-16 | 00:35:48
    URL: http://www.sulu-design.blogspot.com
  • Emma says:

    somewhere between the 2nd and 3rd I think...I just really like the "bird" light pendant which makes me want to go all the way to 3!!

    2010-03-16 | 03:33:33
    URL: http://www.themarionhousebook.com
  • Kyle Weber says:

    I love the first photo! I wish my desk looked like that! ;)

    2010-03-16 | 06:02:11
    URL: http://kyleweber.com
  • Tingelings-Sofia says:

    Vackert och inspirerande.

    2010-03-16 | 09:37:47
    URL: http://tingelings.devote.se
  • Purple Area says:

    I would have stopped with the first one, but the third one is the best. The birdlamp and the 'sun' makes the whole picture come together.

    2010-03-16 | 09:37:55
    URL: http://purplearea.blogspot.com
  • matte says:

    offtopic: your rss feed sadly doesnt work...

    2010-03-16 | 10:09:30
    URL: http://matte-kudasai.livejournal.com
  • emma ::emmas designblogg:: says:

    @matte: are you sure? did you click the rss feed link on the first page and copy paste the url to your rss reader? if so, what happened?

    2010-03-16 | 12:16:03
    URL: http://emmas.blogg.se/
  • silvina says:

    I would have stopped between the second and the third one, combining things from both.

    nice post.

    2010-03-16 | 14:11:17
    URL: http://www.marcapampa.com/blog
  • Rebecca says:

    Kul att se hur alla bilderna känns "klara" i sig själva, varje bild är så att säga sin egen men ändå ett steg. Jag är nog kanske en nummer tre. Eller två.

    2010-03-16 | 19:00:22
    URL: http://www.rebelform.se
  • Erika @ Practical Princess says:

    Great blog, lovin all the pictures.

    2010-03-16 | 21:52:49
    URL: http://pulsepracticalprincess.blogspot.com/
  • Giovanna says:

    Hola Emma,

    Well, it depends.If is a product placement, meaning a product feature, I would have also stopped between 1 or 2.Picture 3 is nice for a magazine.

    Is curios, after my trip to Stockholm, I've been following also Susann's blog : purple area. :)


    2010-03-16 | 22:37:46
  • pol says:

    In my dreams, or another life, perhaps, I would have stopped between 1 & 2, as you would have. Unfortunately my reality is much more like 3 or even 4, but with "products" that are much nicer than those in the photo. Why style with such boring, commercial pieces unless it's for a magazine (especially like Elle Deco)?

    Like your blog, and even have your RSS feed.

    2010-03-16 | 23:27:41
  • noemozica says:

    I think I might be in the fifth!! v_v He he he

    2010-03-17 | 15:05:27
    URL: http://noemozica.wordpress.com/
  • annie markantonatou says:

    beautiful objects!


    2010-03-17 | 21:06:22
    URL: http://anmarkdesign.blogspot.com/
  • Bjaren says:

    Meget inspirerende..

    For inspiration om de nye ting, kig også på:

    http://www.facebook.com/casanova.dk ... Det facebook fan siden for Danmarks største design shop!

    2010-03-18 | 21:27:12
    URL: http://www.casanova.dk
  • vosgesparis says:

    This is fun.. I would have stopped after the first but with some more items of the second so somewhere in between I guess !

    2010-03-19 | 15:47:26
    URL: http://vosgesparis.blogspot.com
  • House of Jammi - blogg och webshop says:

    Jag hade stannat vid den andra - och kanske tagit med solen från trean också, den gav en glad touch till bilden!

    2010-03-20 | 13:21:43
    URL: http://houseofjammi.blogg.se/
  • laura says:

    white and simplicity are tops! i'm in love love love with this space!

    2010-03-21 | 07:36:32
    URL: http://lauratj.blogspot.com
  • Space by Eliana Tomas says:

    this is a great great post.

    i wouldn't stop in any of them, as i find all of them specific for different people and different aims. even the first is finished to me: the simplicity of that dining table stands out beutifully.

    2010-03-21 | 16:25:41
    URL: http://www.elianatomas.blogspot.com
  • 0lla says:

    do you know the designer of this monkey like item (it's on the last picture in the bottom right)? I know it's a part of colorfull tableware i've seen in 2007 or 2008. I loved it then, and now I can't remember the designer or product name. Please help :-)!!

    2010-03-22 | 14:02:40
  • Jennifer Squires Ross says:

    I definitely agree that there is a distinction between what looks good in a photograph and what works in a real space. For my home I like the styling of #3 and for a photo shoot #4. I wish I could keep #4 looking good in my home but I know that very quickly it would end up seeming too cluttered and haphazard.

    2010-03-22 | 18:30:13
    URL: http://www.jennifersquires.ca
  • Ewelina says:

    I would have stopped at the first or the second one - depending on how the rest of the room looks like. P.S. Great, inspiring blogg!

    2010-03-22 | 20:34:05
    URL: http://www.ereszke.wordpress.com
  • carlag says:

    anybody know who the table is by?

    2010-03-22 | 22:43:58
  • emma ::emmas designblogg:: says:

    Thanks for the input everyone!

    The table is by Ulf Scherlin, it's called 5 and you can shop it online here: http://www.lannamobler.se/website2/sv/matbord/scherlin-matbord-matbord-5-.php

    0lla, I think the monkey you mean is the Sweet Banana sugar castor by Alessi.

    Pol, I'm sorry you thought the products in the pic was boring. I actually like most of them and think they look great! Which products would you have used?


    2010-03-23 | 14:37:13
    URL: http://emmas.blogg.se/
  • wecouldgrowup2gether says:


  • 0lla says:

    Thanks a lot! "Orientales" are as cute as I've remembered it :-)

    2010-03-24 | 14:00:59

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