Design and style from a Scandinavian perspective

Stylist Jimmy Schönning for Åhléns

I met Jimmy Schönning last spring on a trip to Portugal, and found him to be a very fun, inspiring person to hang out with. He has such a positive and sparkly personality, always pointing out the beauty of the surroundings, you just can't be down when he is around! For the last months he's had a project with Swedish department store Åhléns, styling up themes to go with the seasons. Now he has done a wonderful Spring theme called Växtkraft (=growing power), full of plants, green details, fresh flower prints and natural materials such as wood, metal and leather. Do you like it? Does it give you ideas for what to fill your home with now that the holiday decor is gone?

Photos by Per-Magnus Persson


  • Lola Re says:

    I think it's interesting how it's Scandinavian but the whole room looks really FULL... usually to me Scandinavian rooms look empty.

    Vesta Monroe

    <a href="http://www.domesticgoddessguide.com/">Domestic Goddess Guide</a>

    2010-01-19 | 18:09:45
    URL: http://lolare.blogspot.com
  • Fipas says:

    Loved your blog!!! I am from Portugal and it was curious to read that you came here in my first reading of your blog! :) It's in my fav's now! I love the pics, the color an design of these designer. Thanks for sharing!

    2010-01-19 | 19:05:08
    URL: http://www.fipas.com
  • Alexia Fitz says:

    Hi, I love the chest of drawers in the background various pictures of this blog - any chance you know where i could find something like that?

    Thank you so much!

    2010-01-19 | 20:37:08
  • Caroline says:

    I LOVE it! Especially the cushions, the wood, the wicker and the greenery. It may be a tiny bit busy though.



    2010-01-20 | 03:10:57
    URL: http://www.redglassesblog.com/
  • emma ::emmas designblogg:: says:

    Well, these pictures were made to show off as much as possible of the new Spring products from Åhléns, så that is the explanation why they are so full of things. :)

    2010-01-20 | 09:54:16
    URL: http://emmas.blogg.se/
  • Jenny Gravestam says:

    I Love the green spring colours:)

    Many kind regards

    Jenny Gravestam


    Artist Stockholm/Sweden

    2010-01-20 | 13:01:19
  • handmadecharlotte says:

    green! i love this and ALL of your posts! great blog!

    2010-02-01 | 23:03:58
    URL: http://www.handmadecharlotte.com

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