2010-02-15 @ 16:27:17

New paint collection by Jotun

I got an email from paint manufacturer Jotun presenting their latest collection Lady NOW 2010 and as I was reading it I knew it was spot on for this blog. Jotun were talking about two big trends right now which they chose to call Soft Minimalism and Industrial Simpleness, and they both pretty much summed up all that I am in to at the moment. Layers of white, lots of light, industrial lighting, rough and rustic, these are all words that were mentioned in the press release that went straight to my heart. Then when I saw the pictures, there was no return! The photos are styled by Kråkvik & D'Orazio, which I posted on just last week, and shot by the always brilliant Siren Lauvdal.

PS. Don't miss my guestblogging over at Design*Sponge this week! I will be posting the latest news from all my favorite designers.

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Comments

Posted by: Anna k.

Snyggt! Jotuns färger är dessutom super, täcker allt!

2010-02-15 @ 20:14:51

URL: http://lantligt.blogspot.com

Posted by: Niki

Simple perfection. I love it.

2010-02-15 @ 22:25:50

URL: http://www.worldinapapercup.wordpress.com

Posted by: Anna - Kulturelle

Superfint! Jag funderar på var man kan hitta en snygg klädhäst att placera i min hall. Mitt problem är dock att min lägenhet är i 50-talsstil och det passar egentligen inte in rent stilmässigt... men till en framtida bostad kanske!

2010-02-15 @ 22:42:21

URL: http://www.kulturelle.se

Posted by: Cassandra

Those are fantastic looking colours and really inspiring styling - the best i've seen for a long time.

2010-02-16 @ 08:56:56

URL: http://havenworkroom.com

Posted by: Allegro Interaktiv

There is even an online version for your viewing pleasure:

2010-02-17 @ 08:57:13

URL: http://www.jotun.com/www/se/20030061.nsf/viewUNID/62FB4096F66359ACC12576C60041ACC4

Posted by: hena tayeb

i love all the white.. especially the chairs and the vases with the cracks in it

2010-02-17 @ 18:04:43

URL: http://www.henatayeb.blogspot.com

Posted by: Annelie

Gillar stickade vaserna. Också den krasade vasen som står precis vid kanten av bordet. Som om den precis hade ramlat i golvet och just plockats upp.

2010-02-18 @ 22:05:32

URL: http://natureasis.blogspot.com

Posted by: Emily

That last picture, of the vase... gorgeous. Really so inspiring, I keep coming back to look at it!

2010-02-19 @ 22:48:07

URL: http://endlesslyelusive.blogspot.com

Posted by: José Carrilho

Hi,

The elements remind me of the Classical Greece.

Kind regards,

José

2010-05-28 @ 22:50:20

URL: http://www.hushcolours.com

Posted by: manuelomarg

Beautiful! I really love it!

2010-05-29 @ 01:46:39

URL: http://mybluesofa.com

Posted by: Cecilia

So inspiring!
I specially love the table and the left side chair...does anyone know which brand are they? or where could I find them?...was love at first sight! :)

2010-06-03 @ 12:56:56

Posted by: Elisabetta

emma it is the name of my great-grandmother, a woman much fort. now is the name of ours atelier/laboratory. It compliments for your job, Elisabetta salutes

2010-12-28 @ 12:55:30

URL: http://emmadecor.com

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