I got an email from paint manufacturer Jotun presenting their latest collection Lady NOW 2010 and as I was reading it I knew it was spot on for this blog. Jotun were talking about two big trends right now which they chose to call Soft Minimalism and Industrial Simpleness, and they both pretty much summed up all that I am in to at the moment. Layers of white, lots of light, industrial lighting, rough and rustic, these are all words that were mentioned in the press release that went straight to my heart. Then when I saw the pictures, there was no return! The photos are styled by Kråkvik & D'Orazio, which I posted on just last week, and shot by the always brilliant Siren Lauvdal.
PS. Don't miss my guestblogging over at Design*Sponge this week! I will be posting the latest news from all my favorite designers.