Fantastic Frank, a new kind of real estate agent
Stockholm got a new real estate agent today called Fantastic Frank. They have a new way of selling homes, aiming for a smaller audience who loves your home, and not a big audience who thinks it's just "nice".
They also have different six different themes for the sellers to choose from, affecting everything from the styling of your apartment to the brochures and the look of the ad. For example you can choose The Loft if you have a loft space or a studio, or Boheme if your home is more in the creative and excentric style. Another one of Fantastic Frank's features are that they don't use the regular real estate photographers, instead they choose to hire fashion and architecture photographers, which makes the pictures stand out a bit from the rest of the market.
As today is their first day of business, they only have one apartment for sale yet, but it's a pretty great one. Have a look at this one bedroom flat in the Old Town of Stockholm:
They also have different six different themes for the sellers to choose from, affecting everything from the styling of your apartment to the brochures and the look of the ad. For example you can choose The Loft if you have a loft space or a studio, or Boheme if your home is more in the creative and excentric style. Another one of Fantastic Frank's features are that they don't use the regular real estate photographers, instead they choose to hire fashion and architecture photographers, which makes the pictures stand out a bit from the rest of the market.
As today is their first day of business, they only have one apartment for sale yet, but it's a pretty great one. Have a look at this one bedroom flat in the Old Town of Stockholm:
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URL: http://fantasticfrank.wordpress.com/