Design and style from a Scandinavian perspective

A real Swedish home

I've recieved quite a lot of comments and emails lately about Swedish style, that it is so wonderful and everybody here must be born with a great sense of aestethics and so on. Well, that is not the case. The pictures I show here are in no way representative of what an average Swedish home looks like! If I were to show average homes, noone would want to read this blog...
Most people live in common boring apartments and haven't changed their sofas since 1998. They have curtains with ugly flowery prints, apricot walls and IKEA posters on their walls. But let's pretend that isn't the case! Let's make believe that the home below is an average Swedish home, shall we? It would be so wonderful if that was the case...
This IS a real home, but styled to be sold.


  • Janson says:

    Not that I don't trust your aesthetic sense, but having lived for 15 years in the US in five different cities (and having been to all 50 states), I can categorically say that the average Swedish home (country or city, Lund or Umeo) is breathtakingly more attractive than the average American home. It's not even close. On the other hand, I find American materials, on average to just a little heavier, thicker, more substantial, which is the opposite of my stereotype.

    2009-08-03 | 23:24:48
  • emma says:

    I don't doubt that the average american home is uglier than the average swedish home... however, that doesn't really say much, and it definitely doesn't mean that most homes here are nicely decorated. :)

    2009-08-04 | 00:44:29
    URL: http://emmas.blogg.se/
  • sunny says:

    Beautiful apartment!

    I am drawn to the Swedish style (being part Swedish is probably part of it!) and have featured a lot of it on my blog lately. Thanks for sharing this apartment with us.

    2009-08-04 | 01:46:47
    URL: http://sunnysblog.typepad.com
  • Melissa says:


    2009-08-04 | 03:37:04
    URL: http://aestheticallylovely.blogspot.com/
  • Lena says:

    Just what it looks like at my house! :) I wish.

    2009-08-04 | 09:30:00
    URL: http://losformos.wordpress.com
  • SNYdesign says:

    This is one of my favourite apartments too! I was going to feature it in my blog later this week..

    2009-08-04 | 10:17:48
    URL: http://snydesign.blogspot.com
  • eco-stylista says:

    This is an amazing home! I am sure it will be sold fast!

    2009-08-04 | 14:11:03
    URL: http://eco-stylista.blogspot.com
  • mav says:

    oh all that grey. it's like a dream. love!

    2009-08-04 | 15:37:28
    URL: http://3191.visualblogging.com
  • Marianne says:

    I get very inspired when I read your blog. I am arranging my creative room and use your blog as inspiration. When I finish, I will add photos of work on my blog

    2009-08-04 | 18:00:17
    URL: http://Mariannehelstrup.blogspot.com
  • Skönt Hemma says:

    Fantastiskt snyggt! Helt i min smak.

    2009-08-04 | 22:46:02
    URL: http://skonthemma.blogg.se/
  • Amalie says:

    Oh, I must say "Wow"! I like that there's a lot of air, and simple and classic. The sleepingroom must be my favourite

    2009-08-05 | 00:28:55
  • Anonym says:

    I think it's rather cold and sterile.

    2009-08-05 | 19:16:19
  • Frida says:

    Love these:) Swedish and danish people just do it better. By the way I mentioned you in my blog, so you're welcome to visit!

    2009-08-05 | 19:25:24
    URL: http://allyouneedisvintage.blogspot.com/
  • mia says:

    It depends on what kind of people you socialize with.

    I must say that most people that I know have nice homes. I work in a interior designshop and we see on a daily basis that people in all ages care about their homes and like that special "not too many things but the right ones" style.

    And no matter what day of the week, there is always alot of people at any IKEA in Sweden.

    So i don´t agree! :)

    I like your blogg alot though!!!

    2009-08-06 | 12:54:54
  • hanne says:

    nydelige bilder.

    og likte så godt de lerretene med skrift på!

    2009-08-07 | 12:52:11
    URL: http://www.flickr.com/hannesine

    Yes lots of very bland and outdated homes in Sweden but oh so many amazing and inspring homes...

    AND yes the one above is amazing!

    p.s. när är visningen...?

    2009-08-07 | 22:30:36
    URL: http://simpleblueprint.typepad.com
  • Marie says:

    Hej, hittade just din blogg o gillar den verkligen! Kollade lite och såg den underbara tavlan som är ovanför sängen här. Var nära att beställa den då den var med i roomservice för ettpar år sen men gjorde det aldrig. Har just flyttat till hus och nu när jag såg den ångrar jag mig!!! Kommer inte ihåg vilken site som sålde den, tror det var wall... någonting. Har du möjlihtvis en aning? Vore sååå tacksam för svar!! Mvh Marie

    2009-08-12 | 21:31:40
  • emma says:

    The artwork over the bed is from http://www.wonderwall.se

    I love that poster too!

    2009-08-13 | 00:23:40
    URL: http://emmas.blogg.se/
  • Marie says:

    Tusen tack!!!!

    2009-08-14 | 23:10:25
  • Beds says:

    Love the typographic posters and the splashy minimalist one above the bed... very stark!

    2009-08-17 | 13:52:31
    URL: http://www.click4beds.co.uk
  • Jimmy Schönning says:


    2009-08-17 | 15:49:02
    URL: http://www.tv4.se/jimmyschonning
  • Jimmy Schönning says:

    Var tog husvagnarna vägen ? När jag häromdagen fick spader på bloggverkyget som hakade upp sig och inte ville svälja mina bilder&text så gick jag in på din vackra blogg och såg att vi satt ut samma bilder. Inte så konstigt i och för sig, men otroligt kul att vi båda två diggade stylisten jobb. Jag skrev till DecorMaison och frågade och fick svar. Har du tagit bort husvagnarna. Hittar de inte. Hoppas du mår gott och tack för all inspiration Emma.

    2009-08-18 | 11:28:59
    URL: http://www.tv4.se/jimmyschonning
  • Rebecca says:

    Klagan över Sverige känns lite uttjatat i bloggsammanhang, hade inte riktigt väntat mig att hitta det i en sån här blogg dock. I övrigt trevlig blogg!

    2009-08-20 | 22:07:08
  • Mapiurka says:

    Love this home and swedish deco!

    2009-09-20 | 16:44:26
    URL: http://mapiurka-notebooks.blogspot.com/
  • Marjorie says:

    I just love the floor lamps in the bedroom. Where can they be purchased? That room is dreamy and so blissfull. The white floors and walls are crisp. Love it! Love it! Love it!


    2009-10-09 | 04:10:48
  • Hectormartinezgarcia says:

    nice!!! i love all images!!!

    best regars!

    2009-10-14 | 00:03:47
    URL: http://perseverance-design.blogspot.com/
  • Emma Jo says:

    Am I the only one who thinks this home needs some warm colors :P ? something, anything other than just green grey and white. Don't get me wrong, I like the "look" but it's so...cold!

    2009-11-19 | 15:55:59
    URL: http://www.coroflot.com/emma
  • oliverjuan says:

    it's a really beautiful home. but actually I think it's more common than you think with stylish homes. :)

    2009-11-29 | 17:29:31
    URL: http://oliverjuan.blogspot.com
  • Carrie says:

    Someone please tell me where to buy that great bunk bed!

    2010-10-05 | 07:03:35
  • -Jp says:

    år 2009 men jag ger det ett försök... vet du var jag kan hitta den fåtöljen från bilden, den med trä? :)

    2012-04-28 | 01:00:20

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