EMMAS DESIGNBLOGG

Ny Svensk Slöjd (= New Swedish Crafts) was founded by Tim Alpen, Erik Björk and Mattias Karlsson, all based in Stockholm, Sweden. At the Stockholm furniture fair 2008 the group displayed their first collection of everyday objects, a birch log strip light, a windsor loveseat, shelf system, chairs, a lamp, and a coat hanger all made by the concept of bringing new design out of old handicraft.

Their furniture struck me as very authentic and well-made, but with a touch of the modern minimalistic style that Scandinavia has become so famous for. Modern meets traditional is a good way to describe it. Or as they say: "A collection where the plane meets the computer".

I totally fell in love with the coatrack! Uh, stupid does that sound?! Well, I trust that you are as much of design freaks as I am, so you will hopefully understand what I mean...