EMMAS DESIGNBLOGG

Design and style from a Scandinavian perspective

The Hem 2007 fair

I visited the Hem 2007 design fair today (as well as the Hem & Villa and Digital home fairs, on the same premises). I met some old friends, and some newer ones, and saw some great exhibitions. This is the biggest public interiors and design fair in Sweden, with over 75.000 visitors last year, and at the end of the month it will be held in Gothenburg.
I took a lot of photos, but unfortunately I forgot the memory card reader in my friends studio so I won't be able to show them to you just yet. Instead, you will have to make do with the official press pictures.

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The theme of the fair is Oh, what a party!. This was showed in some of the exhibitions, especially in Personality by stylists Jimmy Schönning and Helena Sandberg, about three family's living rooms decorated for parties. In the top picture below you can see a single girl's house warming party, compact living set in minimalistic white with many smart storage ideas. The bottom photo shows a new year party in a middle aged couples home. Lighting is in focus in this living room, decorated in several hues of black.

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