Design and style from a Scandinavian perspective

My pictures from Hem 2007

So, finally, my thoughts on the Hem 2007 fair: First of all, I am wondering why the fair just becomes smaller for each year now? And why are some of the really big brands missing, like IKEA, Designtorget, Svenskt Tenn and Åhléns? I think the fair would be so much more fun if they were there!

But now let me tell you about the trends I spotted...
  • First, there are the photo tiles, which look pretty cool with the right motif, but I don't think it is very sensible to make such a big statement with something as permanent as tiles. Perhaps they are better suited for public spaces? I also saw some photo kitchen cupboards, cushions, bags, and of course photo wallpapers. Seems photos are the next pattern?
  • Then, there was lots of black everywhere, in everything from furniture to wallpapers and fabrics.
  • Contrasting materials, like shiny coloured perspex or glittering metallics next to raw concrete or unfinished wood.
  • Lots of Asian and Middle Eastern influences with gold, intricate patterns, muted colours and dark wood.

And as promised, here are my photos from the Hem 2007 fair. Enjoy!

Wallpapers and cushions from Måleributiken i Alvik

Ceramics by Ditte Fischer

Above and below, pictures from the "Personality" exhibition by Jimmy Schönning and Helena Sandberg.


Below are six pictures from the exhibition "Party in the green", about ecological and sustainable products, by Aia Jüdes och Sanna Gebeyehu.
Wooden spoons by Surolle for Carl Malmsten

Dress by Lovisa Burfitt in 100% ecological linen/cotton, dyed in ecological coffee, and a mask made from recycled and vintage materials.


Following, two pics from "Upside down", a trend exhibition for Elle Interiör by Synnöve Mork

Toilet bags in new patterns from Liebling

Cushions from Kreativ Insikt

And lastly, a few pictures from the "Teenage roms" exhibition by Jan Rundgren


  • imelda says:

    ooooh, goodies!!! what a visual treat! Thanks for your trend report, Emma.

    2007-10-09 | 05:09:28
    URL: http://imedagoze.blogspot.com
  • Elisabeth says:

    Tack för ett härligt bildkollage.

    2007-10-09 | 10:06:01
    URL: http://finelittleday.blogspot.com/
  • Janine de Waal says:

    Sjoe - very informative and fantastic! Thanks for all the super photographs!

    2007-10-09 | 10:52:04
    URL: http://fourwallsdesign.blogspot.com/
  • Anneli says:

    Det är fråga jag ställer mig också. Jag tror det delvis faktiskt kan bero på att Stockholmsmässan inte riktigt bryr sig om sina kunder, dvs utställarna. Jag kände mig rätt ovälkommen som utställare och mässan har egensinniga regler som ändras från dag till annan. Många företag har säkert tröttnat på det.
    -Jättefina bilder! -jag hann ju knappt gå runt själv och titta på utställningarna, men "Fest i det gröna" där min Frälsis stod, kikade jag på naturligtvis.
    Gillade den utställningen mycket! (inte bara för Frälsis;). Kul att du kikade in och hälsade!

    2007-10-09 | 14:32:36
    URL: http://flitigamyran.blogg.se
  • Freshly Found says:

    Thanks for all the pics!

    2007-10-09 | 16:51:47
    URL: http://freshlyfound.blogspot.com/
  • limonete says:

    it inspired me to change my home.
    very nice :-)

    2007-10-09 | 20:33:12
    URL: http://setediasete.blogspot.com
  • Hemmarikets Charlotte says:

    Återigen har vi samma åsikt tyvärr tyckte jag att mässan var superdupertrist. Jag har inte ens lagt ut mina bilder ännu. Jag tror att Anneli ovan har en poäng i att mässan borde bry sig mer om sina kunder. Att stå där är långtifrån gratis!

    2007-10-09 | 20:33:30
    URL: http://hemmariket.blogg.se
  • Maria says:

    Åh vad roligt att se bilder från mässan! Hade gärna varit där, men nu får jag i alla fall se något! Tack!

    2007-10-09 | 21:37:36
    URL: http://blogg.tioitolv.se
  • jan says:

    fun to see - thanks!
    love those ceramics!

    2007-10-10 | 08:52:12
    URL: http://poppytalk.blogspot.com
  • Penguin & Fish says:

    ooooo, I want that cardboard rocking horse!

    2007-10-10 | 19:26:44
    URL: http://penguinandfish.blogspot.com
  • sara says:

    tack för rundan, jag fick allt jag ville ha o slapp vandra omkring där, toppendu!

    2007-10-11 | 00:47:22
    URL: http://happysilly.blogspot.com
  • jessica says:

    amazing photos! thanks for sharing! makes me wish i lived in sweden. :)

    2007-10-12 | 13:18:42
    URL: http://www.jessgonacha.blogspot.com
  • Emma ::emmas designblogg:: says:

    Thanks everyone, I'm so glad you liked it! Shooting these pictures was a real challenge for me since i normally just take photos of little details, like flowers och pine cones. :-) Now I had to try to get the whole setting in the pic, and that was easier said than done with all the people around...

    2007-10-12 | 21:23:51
    URL: http://emmas.blogg.se
  • Malle says:


    2007-10-14 | 10:58:34
    URL: http://metallmalin.blogg.se
  • christina says:

    KRAM C.

    2007-10-15 | 15:25:17
  • Lalla Lydia says:

    I love those white ceramic baskets -they look like puffed up blowfish!

    2007-10-22 | 18:42:11
    URL: http://www.lallalydia.blogspot.com

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