EMMAS DESIGNBLOGG

This coathanger by Swedish Design firm ADDI just recieved the Red Dot Award. The hanger was inspired by the shoes that workers for the Swedish telephone companies use to climb telephone poles. The hooks are coated in recycled rubber from car tires, and can be rearranged to sit anywhere on the hanger, turnable in 360 degrees. The pole itself is made from a single pipe and then split in to three at the bottom to make the legs, reminding you of the peeled dandelion stems from your childhood, or an exploded shotgun pipe from a cartoon.
The styling feels lonely but also calm and steady. Like the last tree standing in a long gone forrest. Stick To Me is expressing both intelligence and elegance in the same time as it can be used in a playful and personal manner, due to many different color variations.