EMMAS DESIGNBLOGG

The Swedish liqour brand Absolut teamed up with designer Konstantin Grcic to create a whole new series of glassware to promote the brand in bars and restaurants around the world.
Grcic was inspired by the shape of the Absolut bottle, and made the glasses in a shape that is reminiscent of that, but he also felt that the famous brands message didn't need to be shouted out loud, so he discreetly incorporated the logo at the bottom of the glass. The result is a sleek, functional range of glasses suitable for all drinks and occasions.