EMMAS DESIGNBLOGG

Design and style from a Scandinavian perspective

Preparing for Formex

Tomorrow is the starting day for a big trade show in the decorating and textiles business here in Stockholm, called Formex. I will of course be going, and I promise to cover as much as I can here on the blog, so that all of you who can't make it there also can take part of the hottest trends for this fall.

To start with, I want to tell you about the theme of this years show, called Ballroom Blitz - a statement against monotony, a happy mix of glittering disco balls, flashing neon lights and bright colours.

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Designer and head of the Swedish Fashion Council Jan Rundgren has created a night club in the fair's entrance area. "The exhibition is designed like an extravagant night club with a high glam and glitter factor. To enter the night club, you first pass through the VIP entrance, which is completely decked out in silver and black. Once inside, you're back in the eighties' nightclub scene, with lights in profusion, a shiny dance floor and eighties music streaming from the speakers. Adjacent to the club there's a champagne bar in white, silver and vibrant colours that seem to come straight from TV's Miami Vice. By the bar there's also a colourful chambre séparée with a golden table set for the feast.
- I wanted to create a place for inspiration and pleasure. The lounge serves as a sort of island, where you can take it easy and recharge your batteries. And I hope the visitors will want to take a turn on the dance floor, says Jan Rundgren."

The Fashion Council has also designed three different themed stands to show the biggest trends this autumn; Ballroom Dancing invites you into the tea lounge or a "dance palace" dating from the 1930's. New concepts of cosy make us want to totally refurbish.
- Snugly fitted out interiors are what it's all about today - people are talking about 'the new cosiness'. Toned-down colours like burgundy and navy blue are on their way back. The inspiration comes from the thirties and forties, and above all from Art Déco, explains Lotta Ahlvar, managing director of the Swedish Fashion Council.

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In Super Sonic, visitors will be tempted to strut it on the disco dance floor. The style is showy and glitzy and bursting with energy. Here, music is the prime inspiration - rave, techno, funk and disco. Strong colours, fluorescent lights and lots of cool effects.

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The third theme, the dreamlike Surreal World, is an artful mix of wonderland and the unreal, so expect some surprising encounters. Here, the inspiration comes from Surrealism and painters like Salvador Dalí and René Magritte.

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Another interesting exhibition is Art Into Life - It´s my choice by creative designer Peter Ødegaard that brings eco-design to modern man.

- New approaches will give a new lease of life to lots of tired old expressions, so they'll feel refreshing and genuine once more. I simply want people to start seeing recycling as a philosophy, to start buying with their hearts and minds, says Peter Ødegaard.

The design group Defyra will transform the café at the eastern entrance into a Disco Dance Floor in true Ballroom Blitz style, this time with a textile framework. Defyra aim to create a café environment with a cheerful, glam Scissor Sisters look that at the same time takes its inspiration from the traditional dance floor.


Comments

  • sara says:

    ha det så roligt, jag skulle vatt där men är hemma o hostar istället, kanske träffar du elisabeth och li!

    2007-08-29 | 15:03:59
    URL: http://happysilly.blogspot.com
  • irene says:

    Can't wait to see all the images and read your report. Have fun!

    2007-08-29 | 16:09:11
    URL: http://www.bloesem.blogs.com
  • Emma ::emmas designblogg:: says:

    Sara: Tack, det ska jag! Synd att du inte kunde komma.
    Irene: Thank you, I'm sure I will enjoy it!

    2007-08-29 | 20:26:29
    URL: http://emmas.blogg.se

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