Design and style from a Scandinavian perspective

10 quick with Li Aronsson

Li Aronsson, 36, designer from Malmö, Sweden.
Find her work and shop at ByLiebling, and her blog at liebling allsorts.

1. What is your background/education?

Six years of fashion design, printing, hatmaking. In England, Östra Grevie and Gothenburg. Science of Arts at University of Lund. My own business since 2000.

2. Why did you start working as a designer?
(It just happened) I always used to sew and draw a lot. I´m obsessed with prints & patterns?

3. What are you working on at the moment?
My shop. New prints. My new course in graphic design starting soon.

4. Some things that you like:
Dresses, cardigans, wallpapers, old porcelain, porridge with raspberries.

5. Some things that you dislike:
Mosquito bites, smelly Danish cheese.

6. What inspires you?
My friends. Fleamarkets.

7. Favourite designers?
Vera & William, Stig Lindberg, Sara Blohmé

8. Your latest purchase for your home?
Floorpaint and plants for the balcony (soon moving, so I have a total shop-stop)

9. What is your best decorating advice?
Match colours. Not just the obvious ones! One of my favourite hobbies...

10. Do you have any tips for people who want to become successful designers?
Be dedicated and focused.

Thank you so much for doing this interview!


  • Annica says:

    Kul och inspirerande intervju! Din blogg är ljuvlig!

    2007-08-20 | 21:11:00
    URL: http://adesign-adesign.blogspot.com
  • imelda says:

    ah the lady behind ByLiebling is a pretty lady. :) Nice interview, Emma.

    2007-08-21 | 04:40:20
    URL: http://imedagoze.blogspot.com
  • liebling says:

    oh I blush! thanks for letting me!

    2007-08-21 | 11:05:33
    URL: http://www.byliebling.com
  • Maria says:

    Kul att se/läsa om Li! Har länge suktat efter hennes fina brickor. :)

    2007-08-23 | 13:15:44
  • Anonym says:

    rolig blogg !

    2007-11-13 | 16:04:02
    URL: http://isabellemannersjo.blogg.se
  • Nathalie says:

    vilken varm snygg hårfärg du har

    2007-11-28 | 11:36:15
    URL: http://nathalieisaksson89.blogg.se/
  • Emelié says:

    gud vilken bra intervju!

    2009-04-03 | 15:36:46
    URL: http://www.toppspel.se
  • Giselle Schwerdtfeger says:

    Very interesting interview! I had the opportunity to visit Stockholm last year and i loved it! Nice to discover your blog :-) Kram från Argentina//

  • kamilla olsen says:

    Hi, just some advice needed really.I am a norwegian living in moscow and I am bored so thought of setting up a blog/internet sales site.Is it possible to sell through a blog and is it easy to set up a bloin the forist place? complete novice i know but would appreciate advice from anyone?

    2009-07-13 | 08:56:39

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